Poder Latinx Launches ‘Nos Ayuda Vivir’ In Texas, to Help Latinos Save Money While Fighting Climate Change
This initiative is part of a multi-state educational effort to provide Latinos with access to tax breaks and rebate opportunities available through the Inflation Reduction Act.
Watch English: HERE * Watch Spanish: HERE
McAllen, TX. - As energy costs continue to soar and extreme weather events increasingly affect Latino communities in Texas, Poder Latinx is expanding its Nos Ayuda a Vivir campaign. This initiative aims to educate Latino in the state -particularly in the Rio Grande Valley region- about the climate provisions in the Inflation Reduction Act and how the Clean Energy Plan can help families save money while fighting climate change.
Launched in April 2024, Nos Ayuda a Vivir is a $1.7 million awareness campaign aimed at helping Latinos in frontline communities most impacted by climate change. With the average electricity bill in Texas reaching $155.38—an unsustainable burden for many Latino working families—the campaign provides essential information on accessing opportunities to lower those costs. Nos Ayuda a Vivir has already rolled out PSAs in Georgia, Arizona, and nationally during the COPA America soccer championship this summer, reaching millions of Latino households.
“This campaign is about empowering our community to save money while addressing the urgent threat of climate change. Latinos are often on the frontlines of its harmful effects, and we know many need assistance navigating the resources available to them. With the climate provisions of the Inflation Reduction Act now in effect, it’s critical that Latinos are informed about the benefits and opportunities this legislation offers. Our goal is to educate the community, help reduce energy costs, and drive meaningful climate action that creates greater opportunities for Latinos in Texas,” said Yadira Sánchez, Poder Latinx Executive Director.
How We Are Doing This:
Releasing PSA ads in English and Spanish to educate the Latino community about the climate provisions of the Inflation Reduction Act.
This awareness campaign will revolve around digital content, 15 to 30-second educational material and a $80,000 ad buy on Spanish-language television in the Rio Grande Valley in Texas.
We are also promoting the online hub with information on the tax rebates and credits available under the Inflation Reduction Act's climate provisions: www.poderlatinx.org/live or https://poderlatinx.org/vivir (Spanish).
Why We are Doing This:
Latinos in the U.S. are more likely than non-Hispanic Whites to experience heat waves, powerful hurricanes, sea level rise, and floods, according to the Environmental Protection Agency.
That risk will only grow as the Earth heats up. For example, the EPA estimates that Hispanic and Latino people are more than 40% more likely to live in places where it is frequently too hot to work a full day outside. More severe heat waves are a major problem because millions of Latinos have jobs that require them to be outside.
The climate provisions of the Inflation Reduction give Latinos the tools they need to help create a better life for their communities. These provisions include, but are not limited to:
Tax rebates are included in the climate provisions of the IRA for weatherproof homes, among other benefits.
Subsidies for energy-efficient appliance replacements and solar panel installations.
Job creation for clean energy jobs, from projects created by the Inflation Reduction Act and the bipartisan infrastructure legislation.
For more information, please contact Mynellies Negrón | (703) 585-6727 | mynegron@poderlatinx.org
About Poder Latinx
Poder Latinx is a nonpartisan nonprofit organization dedicated to empowering the Latinx community through voter registration, civic education, and leadership development. Our mission is to foster active participation and leadership within the Latinx community to ensure a better future for all.