Poder Latinx Celebrates Bad Bunny’s Super Bowl Halftime Show as a Tribute to Unity, Culture, and Justice

NATIONWIDE — Last night, during Super Bowl LX, where the Seattle Seahawks defeated the New England Patriots to capture their second NFL title, Puerto Rican artist Bad Bunny delivered a halftime performance that went far beyond entertainment. It was a powerful affirmation of unity, identity, and justice. His show celebrated diversity across the Americas and reminded the world that “America” is not only the United States, but a shared story across Spanish-speaking communities throughout the continent.

“Bad Bunny didn’t just perform; he told our story as a Latinx community. On a global stage watched by millions, he used the opportunity to honor Spanish, Puerto Rico, immigrant families, and the dignity of communities too often pushed to the margins. He reminded everyone that Latinx culture is not an accessory, but a fundamental part of the foundation of this country. And the message couldn’t be more clear: our diverse communities do not weaken the United States — they strengthen it.  That ‘together, we are America’, ” said Yadira Sánchez, Executive Director of Poder Latinx.

Sánchez added that “the show also lifted up the realities of the energy crisis and the pain of family separation, two issues Poder Latinx is deeply committed to confronting. It showed how culture can be conscious. Moments like this go beyond entertainment, they move us to protect our families, demand justice, and build a future rooted in power, pride, and possibility.”

For the first time in Super Bowl halftime history, the performance was completely in Spanish — a language spoken by more than 500 million people worldwide. It also brought the ongoing energy crisis in Puerto Rico, where families face unstable and unaffordable power services made even more severe since Hurricane Maria, to one of the largest stages on the planet. By lifting this reality, the performance affirmed the right of all people to live safely and with dignity.

Equally powerful was the closing scene, where Bad Bunny hands a young boy a Grammy. The boy sitting in the living room of his home, while watching Bad Bunny’s Grammy speech, gives power to why Latinx representation matters at all levels, to inspire the next generation of dreamers and changemakers.

Poder Latinx celebrates this surge of Latinx identity and calls on our communities to keep building a country that lives up to the promise of being “the land of the free and the home of the brave.” We urge all who are eligible to register to vote and use that power to strengthen our democracy and transform this nation with justice.

Poder Latinx also congratulates the Seattle Seahawks on their Super Bowl LX victory and salutes the people of Washington State, where we proudly organize alongside Latinx families in the Yakima Valley, advancing opportunity, dignity, and collective power.

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