As Election Day Approaches, Poder Latinx Releases Cultural Video to Mobilize Latinas and First-Time Voters
FOR IMMEDIATE RELEASE
October 31, 2022
CONTACT:
Jackie Elisa Smith | 989 | 576-1996 jsmith@poderlatinx.org
As Election Day Approaches, Poder Latinx Releases Cultural Video to Mobilize Latinas and First-Time Voters
Watch the latest La Borinqueña PSA HERE
NATIONWIDE- Latinas are a growing voting force within the greater electorate of the United States. Currently, Latinas make up over 51% of the Latinx electorate, and by 2050 it is predicted that Latinas will play a critical role in local, state, and national elections. To ensure that Latinas get out the vote next week, Poder Latinx is promoting civic participation with the release of a public service announcement featuring La Borinqueña, a Puerto Rican superhero with a commitment to solving environmental issues.
The PSA was produced by Somos Arte and stars the voice of 18-year-old actress and first-time voter of Puerto Rican descent, Madison Reyes, and will center around the idea of civic duty and the issues facing the Latinx community in the midterm elections. The organization will be uplifting the PSA in the form of digital ads.
The following statement is attributed to Yadira Sánchez, Executive Director of Poder Latinx.
“Today Poder Latinx is proud to be once again partnering with Somos Arte, creators of La Borinqueña, and yet another talented young Latina, Madison Reyes, to promote voting through the voice of La Borinqueña. Latinas are quickly becoming key players in this nation’s democracy, and our voices must be heard in these critical midterm elections. Together, we are encouraging Latinas across the United States to activate their superpower and encourage their family members to make sure their voices are heard at the ballot box on Tuesday, November 8, and remind their friends to get to the polls.”
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Visit us online at www.poderlatinx.org
Poder Latinx’s mission is to build a political wave where Latinx communities, immigrants, and people of color are decision-makers in this country’s democracy.